Pepsi ads on NJT for the Super Bowl will earn NJT $635,000, according to reporting by Mike Frassinelli (Star-Ledger, Sept. 26). The ad agency involved will get another $400,000 or so from the deal. Ads will appear at multiple stations, and on the backs and sides of buses and sides of rail cars. Digital displays will also feature Pepsi ads.
The ad contract runs until the day after the Feb. 2, 2014, Super Bowl at MetLife Stadium in East Rutherford, which is being called the “first mass-transit Super Bowl”. NJT expects a crush of riders for the event, and is extending 2 lower-level platforms at the Secaucus Junction transfer station to accommodate longer, 10-car trains to the stadium. With the extended platforms, the railroad expects to handle 14,000-15,000 people per hour; the capacity of the stadium varies, but has been as high as 22,000.